Case Studies: Hearst Magazines

Savvy Marketing Group was engaged by Hearst Magazines to increase digital subscribers from 1.2m to 1.4m and to collaborate with internal cross-functional teams to implement the marketing strategy across dynamic social platforms. Marketing Strategy: Global Digital Subscriber Acquisition Campaign Developed marketing plan, social media calendar and implementation plan  for Cosmopolitan, Esquire and Harper’s Bazaar.  Led internal […]

Storyhunter.tv Celebrates Two Years of Dynamic Video Production

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Dumbo-based Storyhunter.tv produces impeccable news and general business focused videos at scale for digital publishers, editors, content marketers and producers.  Founded by award-winning video journalists,  Jaron Gilinsky and Alex Ragir, Storyhunter.tv’s leadership team brings a combined 20 years of experience at top news agencies such as The New York Times, Bloomberg and Current.tv.  They are able […]

Subscription Sales and Changing Consumer Reading Habits

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It’s clear that consumer reading habits have changed more over the past five years than over the past two hundred.  Before tablets, mobile and laptops, many people started their day by diving into local and national news in print edition, then relaxed over the weekend with a favorite weekly or monthly.  Today, people can access […]

Does Your Big Data Produce Big Insights?

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Thanks to tools like NewsWhip and Chartbeat, it’s clear that marketers have access to tremendous amounts of information about customer behavior and preferences.  Instead of marveling over the vast array of information available, the next step should be formulating key insights that drive the business in at least one of three ways: increasing engagement, maximizing […]

Three Phases of Marketing: Strategy, Planning and Evaluating Results

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Marketing excellence means delivering highly effective campaigns with predictable results that improve over time.   A well thought out  marketing strategy can build a customer base at a faster rate,  get out of plateaus and discover new audiences.  For start-ups looking for funding, a clearly defined marketing strategy gives investors insight into how customer base […]